My practice uses photography, text, re-appropriation and design to examine and relook at the display of objects in the sphere of architecture, installation, books, posters, signage and billboards. A lot of my influence comes from a two-period when I worked in the Propaganda Department of HM Government. My large-scale photographic works often use strategies seen in advertising, state propaganda and the commercial world, reflecting the subject matter, whilst subverting its very purpose.